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Location: Peoria, IL, United States
Date Posted: Mar 23, 2021
Closing Date: Mar 23, 2021
Retail Customer Activation Manager
Are you passionate about customer success?
Caterpillar provides services to our customers far beyond the initial equipment sale. We leverage connected equipment and our decades of application expertise to enhance customer performance. Caterpillar's Construction Industries Services Division (CISD) exists to support enterprise efforts to deliver value-added services to customers. By enhancing customer value,
Caterpillar and our dealers create the opportunity to profitably grow our businesses while reducing the impact of market cycles.
Services is where we are investing our time, talent and money because they drive value for our customers, our company and our dealers. If you have a passion for helping customers succeed and want to be part of growing services, now is a great time to join CISD.
This position will be responsible to lead Caterpillar’s Retail Aftermarket Customer Activation strategy and to grow Retail parts sales globally. The Retail Customer Activation Manager is responsible for leveraging our digital and physical channels to increase both digital and physical channel effectiveness and provide a best in class Retail Customer Experience. This includes driving qualified traffic to our website through search engine marketing (SEM), retargeting, display, and organic search as well as managing our promotional campaigns and nurturing strategies through all channels. Additionally, the Retail Customer Activation Manager will take lead in developing and managing our strategic partnerships with 3rd party service providers in order to increase Retail customer touch-points for our established channels and the development and implementation of new opportunities.
This position requires a dedication to being data-driven, ROI-focused, and strategic. And, as the Retail landscape changes rapidly, the incumbent will need to remain connected and informed about industry trends and be entrepreneurial in pursuit of new opportunities to drive brand performance, acquisition, retention, and revenue optimization.
Top Candidates Will Also Have:
Employee benefit details
Our goal at Caterpillar is for you to have a rewarding career. Our teams are critical to the success of our customers who build a better world. Here you earn more than just an hourly wage, because we value your performance, we offer a total rewards package that provides day one benefits (medical, dental, vision, RX, and 401K) along with the potential of a monthly bonus.
Additional benefits include paid vacation days and paid holidays (prorated based upon hire date).
Please frequently check the email associated with your application, including the junk/spam folder, as this is the primary correspondence method. If you wish to know the status of your application – please use the candidate log-in on our career website as it will reflect any updates to your status.
This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.Relocation is available for this position.
EEO/AA Employer. All qualified individuals - Including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
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