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Location: Qingzhou, SD, China
Date Posted: Feb 24, 2021
The key role of this first level field assignment position is to learn and assist others, while building collaborative relationships and knowledge of products (machine, technology, industry), dealer services and product support requirements. The incumbent learns to become a liaison among dealers, customers and other Caterpillar personnel and divisions. Also becomes increasingly familiar with the company’s processes, systems and methodologies. A more senior representative and the supervisor/manager typically direct work. Decisions made by this position are more routine and with limited risk issues. Challenges include meeting expectations in delivering results, learning to consider alternative courses of actions, making timely decisions and developing communication skills.
Primary roles of the incumbent include: communicating marketplace and competitive activity to Caterpillar and dealer personnel; providing assistance on existing and potential customer equipment management services with focus on the fleet management value stream and specific customer issues; helping create and promote programs that increase sales while maximizing price realization and profit margins, e.g., competitive warranty programs, competitive financing, machine control and guidance, and market based customer support agreements; identifying, supporting rollout of new products (e.g Machine Control and Guidance, Parts, Insurance, Finance, Prime Products, Training); and continuing to develop required proficiency level in the specified foundation competencies and skills.
Individuals in this position must understand customer/dealer market and needs and build an understanding of how and why decisions are made within their work group and organization. They may be responsible for applying those decisions to support and develop product sales, dealer effectiveness, overall segment growth, NPI process, process improvement, warranty policy, etc. Incumbents learn to apply their knowledge of products, technology, industry, etc., in support of Caterpillar, dealer and customer expectations and needs.
Incumbents, along with their manager, will direct their development and continual learning through experience and staying abreast of technology changes. Key learning comes from gaining experience in the assigned industry, developing communication and people relationship skills, improving problem solving techniques, building business skills, enhancing use of Caterpillar systems and developing leadership basics. Incumbents must stay abreast of industry and technology changes and learn to relate those changes to Caterpillar, dealer and customer needs.
BACKGROUND/EXPERIENCE: This position requires a college or university degree and completion of the Caterpillar pre-field marketing training program of equivalent Caterpillar or dealer marketing experience. Incumbents usually have had 1 to 2 years prior experience in general development/training. Incumbents begin exhibiting ability to work independently and to communicate effectively with others in the work group, dealer personnel and customers.