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Heavy Rents Operations Rep

Location: Vaughan, ON, Canada
Date Posted: Feb 18, 2021

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Job Duties: To be successful in this role, you must be an experienced individual familiar with handling complex and challenging assignments, and lending yourself to strategic decisions. The key role of this assignment is to begin developing a reputation as an expert in the field. 

The ideal applicant is a sales liaison among dealers, customers, and other Caterpillar personnel. You are very familiar with the company’s processes, systems, and methodologies.  You are accountable for identification, analysis, and resolution of needs and problems in the rental industry.  In this position you perform complex analysis work, identify and resolve problems that are more strategic in nature. Challenges include developing and meeting expectations, in delivering results (i.e. Sales to users, Sales Variance (Marketing and commercial support for dealers), identifying and recommending alternative courses of action, making timely decisions, and developing greater communication skills.  Direct work with other Caterpillar business units, customers, and possibly suppliers requires demonstrated skill in negotiation, building consensus, and achieving compromise.

Through achievement of Business Plan, Measurement of KPI’s (Key Performance Indicators), and improvement in Operational Excellence via Dealer Development and Dealer Alignment the resulting effect will be higher Population and greater profitability.


  • Evaluate individual dealer performance, and develop appropriate recommendations to optimize dealer participation in the rental opportunity for the assigned territory.
  • Utilize the established rental operational and financial benchmarks in order to measure the health of the dealer’s rental and used business.
  • Conduct detailed analyses of dealer rental and used operations (coverage, forecasting, inventory management, rental fleet utilization, and orders and claims processing, etc.) with special emphasis on streamlining processes and improving dealer capability and profitability.
  • Identify the potential Market opportunities within Existing and Emerging Markets to expand the Dealer offering to provide full customer solutions including Rental and Used.

Operational Excellence

  • Counsel dealers on rental operations excellence in the following areas;
    • Financial Performance / Margin Contribution 
    • Caterpillar Dealer alignment
    • Market Coverage (Physical and Personnel) 
    • Sales Management
    • Fleet Management
    • Used Equipment / Rental Rollouts
    • Systems
  • Improve operational issues identified through the Rental Certification
  • Leverage the Cat Dealer Interface Process for projects that require significant investment or time of dealer personnel.

Dealer alignment

  • Ensure the health of the Caterpillar Heavy Rents Business to support the growth of Construction Industries Group.
  • Drive integration of Rental, Used, and New to satisfy customer demand and maximize population growth

Basic Requirements:

  • This position requires a college or university degree OR 6+ years prior experience in rental or equipment industry field assignments.
  • Business acumen (P&L knowledge, strategy, business planning, etc

Top Candidates Will Also Have:

  • The ability to work independently and communicate effectively.
  • Demonstrate ability to influence others in the workgroup, dealer personnel, and customers.
  • Incumbents will have the ability to work on a larger scale, more complex assignments and provide direction to lower level reps on project assignments. 
  • High sense of urgency to accomplish projects
  • Prioritization of time management skills; strong presentation skills and intermediate to advanced MS Office Skills
  • Willingness to relocate.

Additional Information:

  • Travel will be 40-50% within the territory
  • The territory will based from the Toronto District office on Ontario Canada.  The candidate can work remotely but must live within the territory for this role and open to locations within Toronto, Canada.
  • Relocation assistance is provided for this role; however, you must relocate to a location within the defined Northeast territory

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of Canada which can be found through our employment website

Caterpillar is an Equal Opportunity Employer


What does it mean to live the Caterpillar Experience? It means you play a part in building a better world. You contribute to a winning culture—a spirit of accountability—that has driven change on every continent for more than 90 years. To work with us is a commitment to improve sustainability, invent for the digital age and innovate in order to bring solutions to millions of people. Sure, you work for Caterpillar. But more importantly, you work for the good of your career, your family, your community and your world. As a company, we will take on every challenge that faces us, just as we have in the past. We will continue to lead in our industries because of employees like you. You’re here on purpose, with a purpose. Your work builds the world. You build what matters. As a Heavy Rents Representative position you deliver the yearly business plan, ensuring growth of Caterpillar and its field population. The Representative will support the CAT Dealer Heavy Rents network in achieving successful rental revenue market share growth and dealer profitability targets. Providing greater customer solutions resulting in higher profitability for customers.
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Job Info

Feb 18, 2021