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Director Marketing, Retail Services

Location: East Peoria, IL, United States
Date Posted: Nov 5, 2020

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Job Description


What matters most to you?  Is it being part of a strong team?  Supporting your family? Solving global problems? You can do these and more at Caterpillar; where your work enables progress around the globe, and you contribute to meaningful work. Together, we can build what matters!

The Construction Industries Services Division has an exciting opportunity for a Director Marketing, Retail Services (internally titled Retail Services Development Manager). This position is responsible to develop and execute a strategy that reflects the CI Retail segment resulting in worldwide aftermarket services growth.

Additionally, as a Director Marketing, Retails Services at Caterpillar, you will lead a team of marketing experts responsible to establish key marketing strategies focused on the retail segment and lead the integration of product and services offers into complete customer value propositions.  

Job Duties/Responsibilities may include but are not limited to:

  • Establish and maintain effective Caterpillar internal partner relationships, dealer relationships, Industry Organization memberships and customer relationships
  • Establish high-level relationships with business decision makers and identify business needs and problems
  • Develop, prioritize and implement strategies to address retail customer needs as well as securing commitment of Caterpillar and Dealer resources to assure continued customer satisfaction and increased sales
  • Define integrated services offers for the Retail segment by region, including Customer Value Agreements (Point of Sale, Renewals and New offerings) and customer self-serve maintenance & repair strategies for developed and emerging markets.
  • Define Retail Services price positioning and develop Retail customer journeys for focus territories.
  • Drive customer data quantity and quality with partners and dealers for direct marketing.
  • Develop Industry-specific Go To Market channels
  • Execute dealer training for Retail aftermarket segment.
  • Own the communication channels & engaging content for Retail segment, driving prioritized service events for the segment.
  • Drive campaign calendar, fund and execute campaigns for Retail including digital and physical communication/promotion and in region social media platforms
  • Drive e-commerce platform requirements and online sales campaigns and events for CI Retail customers
  • Travel extensively to develop a deep understanding of the end-user’s business and their unmet needs and establish customer-focused operational roadmap for products, distribution and marketing processes, etc.
  • Demonstrate leadership skills to develop and retain customer and dealer relationships
  • Lead a team of 30-40 CI Retail Services Development Marketing experts, immersing themselves in the Retail segment, assimilating market requirements, market trends, customer data and to formulate, document and implement creative short and long-term plans required to support the integrated services strategy and serve as the champion and work cross functionally within various CAT teams.


Required Qualifications:

  • Requires a college or university degree or equivalent experience. 
  • 10-15 years of progressively responsible job-related experience is required.
  • A strong background and experience in aftermarket and marketing is essential.
  • Previous experience and understanding of Retail customer segment is required.
  • Must have demonstrated proven record of skills such as the ability to meet goals, interpersonal relationships, communications, as well as leadership and personnel development.

Top Candidates Will Also Have:

  • An advanced degree is preferred.
  • Previous leadership positions, as well as overseas and/or domestic marketing assignments are preferred. 


The preferred locations for this role are Peoria, IL.; Cary, NC.; and Geneva, Switzerland

Additional Information:


Caterpillar is an EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

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Job Info

Nov 5, 2020


United States

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