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Marketing Consultant

Location: Singapore, State Not Specified, Singapore
Date Posted: Oct 15, 2020

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Job Description


As a Product Marketing Consultant for Excavation in Australia, New Zealand, Southeast Asia you will serve as a consultant in the commercial management space for Global Construction & Infrastructure (GCI) regional team as well as product group partners to achieve the profitable growth of your product portfolio.

Job Duties/Responsibilities may include, but are not limited to:

  • Primary point of contact commercially for your product in region

  • Working with the sales team to develop and execute the marketing strategy for profitable growth of your portfolio by achieving Market Share, Parts Biased Market Share and price realization goals.

  • Key role in S&OP, Sales Variance Management and Go to Market Strategy Development and execution following Caterpillar’s Operating & Execution Model

Additionally, you will

  • Act as the key liaison between Product Group and GCI as the commercial partner for your product portfolio in region
  • Lead price/product positioning projects to support the profitable growth of your portfolio.
  • Identify product commercial issues and develop strategies to overcome them in region. Support the execution of the turn-around plans.
  • Make market driven recommendations on market share, units and growth strategies to achieve market share and revenue targets.  
  • Support the development of defined marketing programs
  • Develop and execute marketing plans to ensure new products meet the intended strategic and financial objectives.
  • Act as an advisor or consultant to the GCI regional leadership team.
  • Work with Marketing Communications team to develop marketing plans and materials for the launch of new products.


Required Qualifications:

* A college or university degree or equivalent experience. 
* 10 to 12 years of sales and marketing experience of heavy equipment distributed through dealers

* Deep understanding of the excavator product, application knowledge

* Deep understanding of the excavator customer experience & economics

* Excellent communication skills. 
* Ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. 
* Ability to deal with sensitive issues, mentor and coach, and/or persuade others

* Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit 

Desired Qualifications:

* Knowledge of Caterpillar strategy, products, policies, and procedures

* Sales & Marketing experience in key excavator markets in Asia Pacific e.g. Japan, Australia, Indonesia

* Experiences in excavator new product development, voice of customers collection, field follow, service engineering

* Additional languages such as Bahasa, Japanese preferred

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Job Info

Oct 15, 2020