Our internal and
external clients require world class creativity in concept development and
access to expanding communication channels to deliver messaging to Cat
customers that demand to receive their information on the platforms and
languages of their choosing. If
Caterpillar wants to "stand out from the crowd", it requires big
picture thinking that leverages customer insights to drive results that remain
targeted on the goals of individual industry groups, applications and
Creative Director, you will lead a team of Design, Copywriting, Video,
Animation and Photography professionals.
The role requires an individual with the ability to develop world class
creative concepts, communicate effectively, inspire innovation and provide leadership
and development for the team.
business strategy into effective creative execution.
marketing and business unit leadership in the evaluation, development and
refinement of creative marketing concepts at the individual project, program
and industry levels.
- Extend the
Caterpillar editorial and design platform through all business units,
integrating messaging throughout multiple forms of media.
- Team with
account managers and marketing strategists in focusing and translating business
partner needs into smart, measurable creative strategies.
strategic ideas and innovative thinking that support business objectives.
- Enable and
support the creative teams in the development of fresh, compelling creative
concepts that add to the Caterpillar customer experience and build the brand.
- Ensure copy
is customer focused and portrays Caterpillar “voice” across print and digital
- Work with
functional team supervisors to refine workflow processes to better meet
high-volume, high-quality program demands.
contribute higher-level ideas and messaging that positions and differentiates
Caterpillar from our competition.
abreast of business climate changes, including insight into industry,
competitive, target audience and marketplace changes.
- Be aware of
major cross-enterprise initiatives, marketing and publicity programs,
representing and addressing channel concerns and needs as appropriate.
strong, collaborative business partnerships with key clients, colleagues, and
- Review and
approve all creative marketing collateral for quality excellence prior to
delivery to clients.
overall creative direction and feedback for a team of writers, designers,
photographers and videographers to create strategic, cutting-edge, targeted
team performance and give guidance when needed
forecasting and budget management for the creative team.
- Agency experience required
- Minimum of 5 years of experience leading a creative
- Experience with a wide array of media including print, broadcast,
online, outdoor and events/displays.
Top Candidates Will Also Have:
- Bachelor’s degree preferred in Marketing or Communications,
- Understanding of all aspects of print and interactive design, as
well as copywriting.
- Strong, flexible strategic thinker with vision.
- Excellent communication and presentation skills.
- Amount of travel is
dependent upon if the candidate resides in Peoria or Chicago, IL. If Peoria, travel is 10% or less. If Chicago, travel will be around 25% to commute
- Relocation assistance
is provided for this position.
is not currently hiring individuals for this position who now or in the future
require sponsorship for employment based non-immigrant and immigrant visas.
However, as a global company, Caterpillar offers many job opportunities outside
of the U.S. which can be found through our employment website
Employer. All qualified individuals – including minorities, females, veterans
and individuals with disabilities – are encouraged to apply.