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Social Media and Content Marketing Specialist

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Location: Chicago, IL, United States
Date Posted: Oct 7, 2020

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Job Description

Description

JOB PURPOSE:

The Social Media and Content Marketing Specialist will support our brand content marketing team across: social media content and metrics, earned media monitoring and metrics, the creation of brand marketing materials and dealer communications, editorial calendar organization and more to deliver a positive Cat customer experience.

 
JOB DUTIES:
  • Coordinates Brand social media presence across channels, partnering with internal partners and brand team members to drive increased customer interest, consideration and loyalty.
    • Ideates, creates and owns content stories across social platforms collaborating with Corporate Affairs and HR Brand teams as well as Enterprise business partners; manages creative resources and budgets as needed.
    • Manages social media calendar across platforms and schedules posts.
    • Curates social media content from across the enterprise (regularly monitoring industry social media accounts and other content sources) as well as user-generated content.
    • Pulls, tracks and analyzes social metrics monthly across channels to help team measure platform performance and gain insights on our target audience; monitors trends in performance and advises on potential optimizations across channels with oversight.
    • Coordinates Brand responses to social media comments and questions (partnering with social customer care team), and actively monitors fan posts for opportunities to share and respond with brand love.
    • Ensures all content is on message and on-brand.
  • Owns creation of two brand email newsletters monthly, sourcing content (copy + graphics) from extended Brand team and working with external agency partners.
  • Coordinates and creates internal and dealer communications for extended Brand Marketing team including: drafting and sending communications and sample content, as well as utilizing internal content management platforms to distribute.
  • Drafts articles and content for Cat.com to support content marketing and writing needs; edits content as required.
  • Owns content schedule for home page of Cat.com.
  • Oversees Trade Press coverage monitoring for internal clients (business units), tagging and report-out including: leveraging online platform(s) to review coverage, evaluating messaging and identifying what products/services/technologies/press releases/SMEs are quoted.
  • Reviews print publications for mentions, including products/services/technology mentions as well as SMEs quoted.
  • Cross-checks known interview requests, adding coverage to tracker as needed.
  • Visits individual publications websites looking for Cat and competitor coverage.
  • Assists with tracking the messaging landscape across key product competitors.

Qualifications

Basic Requirements:
  • Bachelor’s degree
  • 3+ years social media and/or content marketing experience
 

Top Candidates Will Also Have:

  • Capable content creator with demonstrated social media experience.
  • Deep understanding of content development and social media best practices across Facebook, Instagram, YouTube, LinkedIn & Twitter.
  • Ability to create content across a wide range of digital properties and varying target audiences.
  • Editorial mindset that seeks to understand what audiences consume and how to create it, optimizing the path to conversion
  • Experience with content publishing and social media listening and analytics tools
  • Project management experience, being able to own projects from conception to completion with keen attention to detail and organization.
  • Demonstrates understanding of our brand team’s due goals of both growing and protecting the Cat brand.
  • Collaborative mindset to best work with a varied group of stakeholders internally and externally.
 
Additional Information:
  • The preferred location is Peoria or Chicago, IL, however, remote candidates will be considered on a case by case basis.
 
 This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.
 

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.


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Job Info

Oct 7, 2020

200005A0-OTHLOC-3685200011648

United States