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Marketing and Sales Operations Rep

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Location: Mexico City, DIF, Mexico
Date Posted: Sep 19, 2020

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Job Description


Job Duties/Responsibilities may include, but are not limited to:

• Strategic assessment of dealer Marketing & Sales capabilities, gaps and opportunities

• Elevating Dealer Marketing, Selling, and Sales Management Capabilities for aftermarket, machine, and engine lines of business 

• Coverage, Lead Planning, Lead Generation, Lead & Opportunity Management, Sales Management 

• Channel development (e-business, ISR, sales force)

• People development leveraging Sales Effectiveness & Marketing Competency models

• Leveraging of Marketing Data analytics to support growth

• Execute Customer Experience strategy leveraging survey feedback to implement standards and driving a customer centric culture within the dealership

• Coordination of industries, district and dealer teams in support of Leadership Table governance process to ensure capability improvements are clearly identified & implemented

• Support dealer sales and operations process excellence

• Incumbents must stay abreast of industry and technology changes and relate those changes to Caterpillar, dealer and customer needs.

• Serve as an integral part of ensuring alignment between Caterpillar Industry and Dealer go-to-market strategies



Basic Qualifications: 

• Bachelors degree from an accredited college or university 

• 5 years field experience calling directly on Dealers or field support requiring direct engagement with dealers


Top Candidates Will Also Have: 

• Marketing and Sales Operations experience working directly with dealers

• Previous Caterpillar field-based experience calling directly on dealers

• Commercial experience as an Industry Rep working directly with dealers 

• Working knowledge of key processes and initiatives including PSEs, OLGA, CRM systems

• Understanding of dealer sales and marketing processes and capabilities in both prime product and aftermarket

• Understanding of the retail sales process including merchandising strategies, promotional messaging, and customer experience.

• Demonstrated ability to work independently, collaborate effectively with others in diverse work groups, and communicate with high impact resulting in high levels of influence on dealer personnel and internal partners

• Demonstrated ability to facilitate small and large groups/teams to deliver strategically significant changes and outcomes

• Demonstrated ability to work on increasingly complex assignments, including strategic analysis, interpreting data and providing direction and insights to dealers and peers


Additional Information: 

• This position requires up to 60-75% travel

• Relocation assistance is available for this position

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Job Info

Sep 19, 2020