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Market Research Analyst

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Location: Singapore, State Not Specified, Singapore
Date Posted: Jul 13, 2020

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Job Description


As a Business Analyst you are responsible for conducting market analysis, identifying emerging trends, and ensuring business data and reporting needs are met. You will also support the budgeting, cost management and internal governance for regional product marketing team.


Job Duties/Responsibilities may include, but are not limited to:

Collects and performs analysis of sales, market and competitive battlefield.  Analyzes the "raw" field data to identify trends, competitive actions, and determines what this data means.    Constantly determines the different ways the data can be looked at and ensures the resulting interpretation based on the different analysis perspectives are un-biased and has not overlooked aspects that are critical to the sales and marketing teams.  The role reviews, consolidates, and analyzes all competitive, market, and industry related information for the region.

In conjunction with this, the role produces standard reporting for use by the sales and marketing teams to provide feedback to the product groups and other enterprise partners as to the “pulse” of the market.

Responsible for performing data analysis and making decisions through the analysis process as different data perspectives are taken such as segmenting the data by machine application, fleet size or brand equity.  Collectively these decisions have a direct bearing on what the data means and on subsequent decisions made by the sales and marketing teams regarding current or future program needs.  Presents own analysis and interpretation to the Regional Product Marketing Manager for review.


Basic Requirements:
  • A bachelor’s degree in Marketing, Business or Engineering.
  • 3 to 5 years of financial or marketing-related experience; multi-functional experience is desirable including several years of experience to gain a thorough understanding of the company's product line.
  • Advanced Excel skills
  • Hands on experiences with BI tools / dashboard e.g. Microsoft Power BI, Tableau
  • Ability to communicate complex ideas effectively in English
  • Ability to work independently and collaborate effectively in a team environment
  • Less than 20% Travel Required.

Desired Requirements:  

  • Excellent problem solving, analytical & synthesis skills
  • A market research or statistics-related degree are preferred.
  • Additional languages such as Bahasa, Japanese, Thai preferred
  • Good business domain knowledge in sales and marketing of heavy machinery
  • Able to independently design and manage business analysis projects, analyze and synthesize key takeaways and gain the buy in of senior business leaders.


Caterpillar is an equal opportunity employer (EEO)

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Job Info

Jul 13, 2020