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Product Marketing Consultant

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Location: Singapore, State Not Specified, Singapore
Date Posted: Dec 25, 2019

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Job Description


As a Regional Product Marketing Consultant you will serve as a consultant in the commercial management space for Global Construction & Infrastructure (GCI) regional team as well as product group partners to achieve the profitable growth of your product portfolio.

Job Duties/Responsibilities may include, but are not limited to:

As the Regional Product Marketing Consultant you will be the primary point of contact commercially for your product in region, working with the sales team to develop and execute the marketing strategy for profitable growth of your portfolio by achieving PINS and price realization goals. You will play a key role in S&OP, Sales Variance Management and Go to Market Strategy Development and execution following Caterpillar’s 7 Workstreams process for your products in region.


Additionally, you will

  • Act as the key liaison between Product Group and GCI as the commercial partner for your product portfolio in region
  • Lead price/product positioning projects to support the profitable growth of your portfolio.
  • Identify product commercial issues and develop strategies to overcome them in region. Support the execution of the turn-around plans.
  • Make market driven recommendations on PINS, units and growth strategies to achieve PINS and revenue targets.  
  • Support the development of defined marketing programs to achieve GCI plan for machine unit & volume targets, PINS objectives and net price realization for your portfolio.
  • Develop and execute marketing plans to ensure new products meet the intended strategic and financial objectives.
  • Act as an advisor or consultant to the GCI regional leadership team.
  • Work with Marketing Communications team to develop marketing plans and materials for the launch of new products.


Required Qualifications:

* A college or university degree or equivalent experience. 
* 9 to 12 years experience of specific industry experience in order to gain recognition as a Divisional and company expert. 
* Broad business background, specific long-term industry knowledge and excellent communication skills. 
* Ability to work with people from many different backgrounds and cultures, internally and externally, with the appropriate influence and ability to resolve differences. 
* Ability to deal with sensitive issues, mentor and coach, and/or persuade others on new methods of equipment application, new technology and distribution methods. 
* Good human relations skills to develop a collaborative/cooperative work relationship with others inside and outside the business unit 
* Previous marketing and/or field experience. 

* Travel Requirement: 25%

Desired Qualifications:

* Knowledge of Caterpillar products, policies, and procedures


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Job Info

Dec 25, 2019