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Location: , United States
Date Posted: Sep 18, 2019
As a Digital Advertising Specialist at Caterpillar, you will develop Programmatic Advertising, Search Engine Marketing, Display, and Social Campaigns and strategies. You will work with business units and industry groups to develop and execute online campaign strategies from initial proposal to campaign creation and reporting/optimization.
Job Duties/Responsibilities may include, but are not limited to:
* Develop placement strategies and implement Programmatic Advertising Campaigns through DV360
* Implement paid search media plans and estimate analysis for clients throughout Caterpillar.
* Complete paid search keyword research.
* Develop content for paid search campaigns.
* Lead paid search ad campaign creation and management.
* Consult with clients and develop campaigns for social media advertising, display advertising, and remarketing.
* Perform digital marketing consultation and strategy functions with internal clients.
* Provide digital media education to business units and industry groups.
* Perform on-going optimizations to campaigns and programs.
* Identify and implement audience targeting across media channels.
* Relocation is not available for this position
* Travel requirement is 10% or less