Connect

Can't find what you're looking for?

Join our Talent Network
Join our Talent Network

Digital Advertising Specialist

This job posting is no longer active.

Location: Peoria, IL, United States
Date Posted: Oct 29, 2019

Share: mail

Job Description

Description

As a Digital Advertising Specialist at Caterpillar, you will develop Programmatic Advertising, Search Engine Marketing, Display, and Social Campaigns and strategies.  You will work with business units and industry groups to develop and execute online campaign strategies from initial proposal to campaign creation and reporting/optimization.  


Job Duties/Responsibilities may include, but are not limited to:

* Develop placement strategies and implement Programmatic Advertising Campaigns through DV360

* Implement paid search media plans and estimate analysis for clients throughout Caterpillar. 

* Complete paid search keyword research. 

* Develop content for paid search campaigns. 

* Lead paid search ad campaign creation and management.

* Consult with clients and develop campaigns for social media advertising, display advertising, and remarketing. 

* Perform digital marketing consultation and strategy functions with internal clients. 

* Provide digital media education to business units and industry groups. 

* Perform on-going optimizations to campaigns and programs.

* Identify and implement audience targeting across media channels.


Additional Information:

* Relocation is not available for this position

* Travel requirement is 10% or less


Qualifications

As a candidate, the following are needed to be successful in this role:
* Experience managing programmatic advertising campaigns utilizing Google Marketing Platform 
* Experience developing Search Engine Marketing campaigns on Google and Bing
* Google Search Certification

Required Qualifications:
* 4 year College or university degree
* 3+ years of digital marketing experience 

Top Candidates Will Also Have:
* Experience managing programmatic advertising campaigns utilizing Google Marketing Platform
* Experience developing Search Engine Marketing campaigns on Google and Bing
* Google Search Certification
* Google Analytics Certification
* Bing Ads Certification
* Google Display Certification
* Google Video Certification
* Excellent communication skills (written and oral)

Caterpillar is not currently hiring individuals for this position who now or in the future require sponsorship for employment based non-immigrant and immigrant visas. However, as a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

Caterpillar is an Equal Opportunity Employer (EEO)

EEO/AA Employer. All qualified individuals - including minorities, females, veterans and individuals with disabilities - are encouraged to apply.
Share: mail
 

Job Info

Oct 29, 2019

190007ID

United States