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GCI Global Product Application Specialist – Motor Graders (MG)

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Location: Peoria, IL, United States
Date Posted: Aug 31, 2019

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Job Description


Caterpillar wouldn’t be the company it is today without the men and women who shape it. Because our employees power our success, we’re committed to empowering theirs. Caterpillar has an exciting opportunity in our Global Construction & Infrastructure (GCI) division located in Decatur or Peoria, Illinois.  Choose a career that natters – not just to us, but to you.


Job Purpose:

This is a Global Product Application Specialist role which will serve as a global expert in the field of Motor Graders (MGs). Role will provide deep product and application expertise to the MG Global Product Group – including the MG New Product Introduction (NPI) Manager, WW Market Manager, Chief Engineer and WW Product Manager during various NPI phases - in terms of voice of the customer collection/communication, development of functional specifications and critical customer requirements. Will also be engaged in competitive tests, evaluations and analysis. Will lead our Global Marketing Team (GMT) consisting of Regional Production Application Specialists (RPAS), Product Marketing Consultants (PMCs) and other product experts. This position is a key member of the MG launches focused on Global Training Pack, training the RPASs and coordinating the marketing machines globally. This position is also leading our requirements for MG Annual Product Updates.


Job Expectations:

Lead GCI’s Global Customer Product and Functional Requirements’ development in support of MG NPI programs.  Responsible for developing global critical customer product application requirements and product functional specifications for input to the WW Product Group’s NPI programs and gaining approval from the WW PM and VP’s at the NPI Gate Reviews for MG. Specifically:


-Owns GCI’s marketing requirements and VOC input to New Product Introduction Development: This includes the collection, prioritization and communication of Voice of the Customer, Voice of Dealer, Voice of Machine and Voice of Expert.


-Defines value of new product features, functional and technical specifications and general product requirements. Including forecasting, PINs and pricing recommendations. Support Value Analysis work for NPI teams especially related to competitive performance, features, maintenance and repair costs.


-Identify, manage and provide reports on competitive performance studies, feature/benefit comparisons and maintenance and repair cost analysis.


-Apply knowledge of products, technology, industry, customers etc., into strategic planning and Product Group Multi-Generational Product Planning (MGPP). Incumbents may mentor less experienced personnel.


-Key member of the MG launches responsible for the Global Training Pack execution, training the RPASs and coordinating the marketing machines globally.


-Leads GCI’s functional requirements and launch for the Annual Product Updates 2019 and 2020.


Basic Qualifications:
• A bachelor’s degree in marketing, engineering or business, and generally 10-15 years of progressively responsible job-related experience in marketing, engineering or new product development for construction motor grader machines.
• Must clearly demonstrate the ability to understand and articulate technical machine performance and application knowledge that allows you to be regarded as an "expert" in product application, specifically for construction motor grader machines.
• A broad knowledge and understanding of Caterpillar Inc. construction products, product support strategies and dealer operations.
• Good human relations and communication skills are required to develop cooperative work relationships.
• Travel capabilities – 50%.

Top Candidates will also have:
Advanced degree in business or engineering, construction manufacturer field representative experience and global work experience.
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Job Info

Aug 31, 2019


United States