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SEM Marketing Representative

This job posting is no longer active.

Location: Singapore, State Not Specified, Singapore
Date Posted: Mar 30, 2020

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Job Description

Description

JOB DUTIES:  The individual in this role hones skills as a marketing liaison between dealers, vendors and customers. The individual must stay updated on market/competitive trends and apply their marketing know-how to lead dealers to grow sales of SEM machines in the fast-growing Utility segment.  

Challenges include supporting sales growth via marketing initiatives, being comfortable with “start-up” type resources, building dealers marketing capabilities to pursue retail growth.

 

RESPONSIBILITIES:

  1. Develop content for brochures, press releases, website material, merchandise etc
  2. Organize and oversee promotion digital/offline campaigns (social media, SEO, exhibitions, dealer events, factory visits etc)
  3. Coordinate with external vendors and dealers
  4. Conduct market research and analysis to evaluate trends, brand awareness and competition actions
  5. Monitor campaign progress, including budgeting, performance reports, processing dealer claims
  6. Maintain online marketing materials repository for dealer use
  7. Assess and develop dealer marketing capabilities

 

Territorial coverage: Asia Pacific (ASIA, INDO, ANZP, INDIA regions)

Travel: up to 50%


Qualifications

BACKGROUND/EXPERIENCE:


Education: Diploma / Degree in Business Admin or Mass Communication 


Experience: 

  • Minimum 3-5 years similar role experience in heavy equipment / automotive industries
  • Good knowledge of marketing principles, industry best practices, market research techniques
  • Proficient in Photoshop or other image/video editing applications
  • Familiar with social media and web analytics

Language: Fluent in written and spoken English; spoken Mandarin is preferred


Qualities: Attention to detail, planning/organisation, creativity and writing skills


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Job Info

Mar 30, 2020

200001O9

Singapore